Motavated Sales

Motavated Sales LLC

AI-integrated, scalable sales teams.

Sales teams that grow without breaking: repeatable onboarding, real-time CRM and KPIs, and training, all powered by custom-built AI plugin integrations Cassiano built himself. For high-ticket coaching, CRE, SaaS, and distribution.

$20M+ Personally closed in career high-ticket sales
45% Consistent close rate on high-ticket deals
15+ Years leading revenue growth
Cassiano Mota
Custom-built AI plugins

Not bolted on. Built by Cassiano.

Custom-built AI plugin integrations across CRM, KPIs, onboarding, and training — reducing manual entry, surfacing insights, and coaching the conversation.

CRM pluginsCustom AI plugin integrations for data entry and workflows so reps stay on the dial, not in forms.
KPI pluginsCustom-built reporting plugins that highlight what’s working — and what needs a coach.
Conversation pluginsCall-analysis plugin integrations that reinforce ears-first selling and cleaner qualification.
Training pluginsCustom AI plugins for onboarding and LMS modules inside systems your team already uses.

Services

Consulting built around custom AI plugins.

From interim sales leadership to team training and process rebuilds — conversion-first, powered by integrations Cassiano built.

High-Ticket Closing Systems

Consultative discovery, objection handling playbooks, deal structuring, and closing frameworks for offers typically ranging from thousands to six figures.

Sales Team Training

Train and coach teams on discovery, nurturing, and closing — with custom AI coaching plugins and LMS modules where you already fulfill.

Process & SOP Design

Build repeatable sales scripts, follow-up systems, qualification funnels, and performance tracking that scale beyond one top closer.

CRM & Pipeline Ops

HubSpot, Close, Zoho, and Salesforce — with custom-built AI plugin workflows, KPI dashboards, pipeline forecasting, and marketing–sales alignment.

Interim Leadership

COO / Senior Advisor–level leadership for sales, operations, and EOS-driven scaling when you need an operator, not another deck.

Revenue Strategy

Pricing strategy, program packaging, remote team management, and cross-functional alignment that lifts lead-to-enrollment conversion.

Real-world work

What I’ve built — not just advised.

Hands-on systems Cassiano built himself — custom AI plugin integrations across Close, HubSpot, Excel, and revenue ops.

Close · custom AI plugins

Close CRM KPI & activity tracking

Custom-built AI plugin integrations that sync telesales KPIs from Close — dials, talk time, conversations, appointments — with automated nightly fills so reporting stays current without manual export.

Excel · RevOps

Leading & lagging scorecards

Excel KPI workbooks for weekly/monthly activity and separate sales, collections, and AR views — role-aware metrics (setter vs closer) leadership can actually run.

HubSpot · plugins

Admissions pipeline architecture

HubSpot pipeline and reporting design for setter/closer admissions teams — clean views, dashboards, and lead vs deal structure so activity and conversion numbers stay trustworthy.

Custom-built AI

AI plugin integrations he built

Custom-built AI plugin integrations wired into CRM automation and outreach — the same stack Motavated brings to client systems, built by Cassiano.

Proof

Results from the field — not slide decks.

Selected outcomes from Cassiano’s consulting work and hands-on sales leadership.

$65M+ ARR

Equity stake in a coaching/cannabis company scaled to 70+ employees across 10 states.

Motavated Sales LLC · client engagement
147–392%

Quarterly growth for a distribution client that reached $10M+ ARR.

Motavated Sales LLC · client engagement
$2.5M / mo

Scaled a cannabis sales organization with a $30M ARR projection via EOS-driven transformation across sales, HR, and operations.

Sauce Essentials · Interim COO
45% close

Industry-leading close rate with a 60% set-to-show rate on high-ticket CRE investing education and coaching ($6K–$45K deals). President’s Club 2021, 2022, and 2025.

Commercial Property Advisors
8× President’s Club

Five consecutive years (2013–2017) exceeding $1M in annual high-ticket sales and named Top Closer in 2015, plus three more at Commercial Property Advisors (2021, 2022, 2025).

Fortune Builders
$10M+ / $40M+

Led a 15-member team generating $10M+ annual retail and $40M+ wholesale revenue in statewide B2B cannabis distribution.

Legend Distribution · Director of Sales

Select clients

Trusted by high-ticket coaching and distribution brands.

Select clients from Motavated Sales engagements across high-ticket coaching and distribution.

+ others in coaching & distribution

About & resume

Cassiano Mota — founder, closer, operator.

High-Ticket Sales Leader & Closer · Director of Sales · Revenue Growth Strategist · based in San Diego, CA.

Founder & Senior Business Advisor

Motavated Sales LLC
Nov 2018 – Present
San Diego, CA
  • High-ticket sales consulting and training: team development, scripts, objection frameworks, revenue optimization for coaching, cannabis, and CRE clients.
  • Client outcomes include $65M+ ARR equity partnership (70+ employees, 10 states) and 147–392% quarterly growth with $10M+ ARR for another client.
  • Interim COO/Senior Advisor leadership, HubSpot/CRM integration, and performance systems for scalable sales organizations.

Full-Cycle Closer

SurgeU · Current
Present
Remote
  • Sets and closes front to back — full-cycle closer, not a COO role.
  • Closed a $20K paid-in-full deal in his second week.
  • Building a sizable pipeline — $36K in potential deal revenue already in motion.

Director of Sales & High-Ticket Closer

CRE Investor Coach
Jun 2024 – Nov 2025
Remote
  • Full sales cycle for mastermind and coaching programs ($15K–$38K) for motivated real estate investors.
  • Trained and managed the admissions/sales team on discovery, nurturing, objections, and closing.
  • Partnered with the founder on pricing, packaging, marketing alignment, and CRM enhancements.

High Ticket Closer

Commercial Property Advisors
Jan 2021 – Jul 2025
San Diego, CA
  • Top performance in CRE investing education and coaching sales ($6K–$45K); 45% close rate and 60% set-to-show.
  • President’s Club 2021, 2022, and 2025.
  • Highest Daily Personal Leaderboard via pipeline discipline and consultative discovery.
  • Refined scripts, objection playbooks, and CRM processes that lifted team-wide results.

Interim COO

Sauce Essentials
Mar 2021 – Nov 2025
Orange County, CA
  • Fixing revenue exposed cracks in backend departments needed to support growth and fulfillment — stepped in as Interim COO leading operations, marketing, and building the HR team for compliance.
  • EOS-driven transformation; scaled cannabis sales to $2.5M monthly with a $30M ARR projection; expanded into 10 states.
  • Rebuilt the entire warehouse system and integrated NetSuite ERP across the business.
  • Expertise: NetSuite · ERP architecture & implementation · business process mapping · SOPs & KPI dashboards

VP of Sales and Marketing (Contract Closer)

VargasAndrews
Apr 2020 – Present
International B2B SaaS
  • High-ticket B2B sales strategy for professional services to SaaS companies; deals $75K–$250K, 6–12 month cycles.
  • Built Zoho CRM from the ground up; SOPs, KPIs, and remote teams across USA, Australia, and Philippines.

Director of Sales

Legend Distribution
Oct 2018 – Mar 2020
California (Statewide)
  • Led 15-member team: $10M+ annual retail and $40M+ wholesale B2B cannabis distribution.
  • Statewide strategy, hiring, training, and SOPs for promotional teams running 15+ events/week.

Team Leader & High Ticket Closer

Fortune Builders
Mar 2012 – Oct 2018
National
  • $250K–$500K monthly personal and team revenue on $2K–$60K deals; President’s Club five years running; Top Closer 2015.
  • Mentored a 4-person BD team; trained dozens of new hires on consultative selling and objection handling.
  • Helped scale company revenue from $50–100K to $700–900K weekly.

SDR & High Ticket Closer

Avenue 5 Consulting
Oct 2010 – Mar 2012
National
  • Top Representative out of 13 in 2011 with $312K personal revenue on internet marketing and coaching sales.
Bachelor of Business Administration & Management University of Utah · Salt Lake City, UT · 2006
View LinkedIn

Contact

Ready to tighten the sales engine?

Reach out for consulting, team training, or interim sales leadership. Cassiano responds personally.

Let’s talk revenue.

Whether you need a closer’s eye on your funnel, a sales team rebuilt, or an operator who has scaled past $65M ARR — email or connect on LinkedIn.